![]() ![]() If you’re sending a more formal email – perhaps a note to your new boss who’s just been hired – you can’t go wrong with the formal but sincere “Best regards.” Not only does gratitude help lift your mood and improve your outlook on life, it can also help you win new friends. Automate the sign off - using an email app like Right Inbox helps you save your creative juices for the content of the mail, while automating your sign off and signature.Include a call-to-action (CTA) - what are you hoping for in response to your email? Should they click a link, sign up for a service, or give you a phone call? Don’t expect your recipient to read your mind.Summarize your points and let the body of your email do most of the talking. Get to the point - avoid sign offs that wind on and on.Being too professional never loses anyone an opportunity. Keep it professional - when in doubt, don’t be too casual with someone unless you have a developed personal relationship with them.Remember the end goal - remind the recipient of the main theme of your email in a way that moves the conversation toward that aim.So let’s talk about how to end an email powerfully. It can also demonstrate your social savvy, professionalism, or unique value in the marketplace. Having a compelling email sign-off can set you apart from the crowd. But you also need to finish your email strong. Sure, a great subject line, intro, and body are important. Interestingly, all of the email sign-offs that appeared 1,000+ times saw higher email response rates than the overall average response rate across all emails in our sample (which was 47.5%).When it comes to writing an email, there’s a lot more to it than you think. But no matter how you express your thanks, doing so certainly appears to be your best bet in closing an email if you want a response. There’s a bit of posturing involved with this closing, but it turns out it works pretty well. Ending an email with “best” had the lowest average response rate when compared to other email sign-offs that appeared 1,000+ times.Īmong closings seen at least 1,000 times in our study, “thanks in advance” ended up correlating with the highest response rate, which makes sense, as the email’s recipient is being thanked specifically for a response which has yet to be written. And it turned out that “best” was in fact worst among popular email closings. The study found that recipients were more than twice as likely to offer assistance when they received the email that included “thank you.”Īlso noteworthy was that generic email sign-offs like “regards” had lower response rates. Half received an email that with a line that included “Thank you so much!” The other half got a similar email, sans an expression of gratitude. ![]() Closing with an expression of gratitude thus correlated with a whopping 36% relative increase in average response rate compared to signing off another way.Īfter doing some sleuthing, we realized our findings actually reaffirm a 2010 study published in the Journal of Personality and Social Psychology titled “A Little Thanks Goes a Long Way.” In this Grant & Gino study, 69 college student participants got one of two emails asking for help with a cover letter. This compared to a response rate of 46% for emails without a thankful closing. Emails where we detected a thankful closing saw a response rate of 62%. ![]() The difference a simple “thanks” makes in getting a reply was even clearer when we compared emails with “thankful closings” 2 to all others. So now for the moment of truth: how did these closings correlate with response rate?Įmails that closed with a variation of thank you got significantly more responses than emails ending with other popular closings. As none of these endings seem specific to online communities, any trends we find should be relevant for anyone who emails. Not much of a surprise here: these eight closings are all common email sign-offs in general. So first, we wanted to get an idea of which closings were used in these online communities.Įight email sign-offs (pictured, in order of popularity) appeared over a thousand times each. You might sign a message to your mom with “Love,” but would (hopefully) choose a more formal closing when writing to your HR person. 1 These emails proved to be a great sample for looking at variations in response rate, as many entailed people asking for help or advice, hoping for a reply.Įmail closings are largely determined by the setting of an email. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.įor our study, we used messages from mailing list archives of over twenty different online communities. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. When you’re drafting an email, ending it is the easiest part. ![]()
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